How To Grow Your LinkedIn Following Without “Publishing More Posts, More Often”
Some people are introverted, shy, quiet types who like to observe rather than participate in conversation, so they devour their social media feeds with gusto, but never engage or comment. Not even on posts or comment-threads they find interesting! And that’s totally cool… if you have no interest in building
Why Leaving Negative Comments on Other People’s Posts Is Lame
The simple truth is that some posts are better than others. Some topics excite, or move us, or rile us up more than others. And sometimes, when we’re immersed in what we’re reading, we’re swept away by feelings that range from “Right on! I’m so with you on this” or “This
I Think I’ve Cracked The Formula to Writing a Viral LinkedIn Post!
With nearly 800 million members in more than 200 countries and territories worldwide, LinkedIn is the world’s largest professional network, so standing out in the crowd ain’t easy. Gone are the days where creating an account on LinkedIn was just another way to publish your CV for potential employers to
How Many Sale Emails Does It Take to Screw an Inbox?
One of the biggest challenges for email marketers is to stand out in today’s typically overcrowded inbox, but if you’re a retailer whose ultimate mission in life is to maximize sales, then your challenge is even more daunting because you face competition from countless other retailers who are just as
95% Of Readers Don’t Give a Hoot If There’s No Source Provided for Statistics in A Blog Post
If you’ve read the stat in the headline and thought “Hang on a minute, I DO care about sources being provided! That stat sounds fishy” – you’re right (congratulations, your “that-sounds-fishy” radar is working beautifully!).But here’s the thing (and it’s the whole premise for this post): Despite that stat being
Starting a YouTube Channel in 2021: Brave or Bonkers?
Let’s begin with some mind-numbing YouTube stats, to give this question some context (sources are linked below the post): YouTube has over 2 billion monthly active users // Every day, people watch over a billion hours of video that generate billions of views // More than 500 hours of content
Why You’re Part of the Influencer Problem (and Might Not Even Know It)
For quite a while now I’ve been spending more time on YouTube watching ‘regular people’ than I have been watching TV shows and movies. I’ve also stopped caring what ‘legacy celebrities’ (actors, musicians, sportspeople etc.) have to say about anything that doesn’t directly relate to their actual line of work.
R.I.P. Email Open Rate: Why Apple’s Mail Privacy Protection Update Will Be a Pain in the Butt, But Not a Death Blow for Email Marketers
Since Apple’s announcement about the introduction of Mail Privacy Protection (MPP), effectively heralding the gradual (but impending) demise of the Open Rate, one of the most widely used metrics by Email Marketers to evaluate campaign performance – the marketing industry has been abuzz with predictions on how this development will
Why Crappy Copy Can Cripple Your Businesses (and What You Can Do About It)
NOTE: This is a companion post to my post “What’s the ‘ideal’ length of a blog post in 2021? See the difference between a blog post that’s 600, 1,200, 2,000 and 3,000+ words (with examples)”.Please read the explanation below on how these blog posts relate to each other and how
100+ Stock Photography Sites and Image Editing Tools (+ Why head-turning visuals are a must for your content to succeed)
Content is churned out at such an unfathomable scale, the biggest challenge for most marketers in today’s attention economy is how to give their content the best chance of being viewed. The not-so-secret weapon to ace that challenge, is to make it ‘pop’ visually.Visuals trigger an emotional response significantly faster