12 Tips For Writing FOMO Headlines Your Readers Won’t Be Sorry They Clicked On
Overwhelmed by too much content online? Who isn’t! The internet is now a gargantuan smorgasbord that feeds us infinite content choices 24/7 (including millions of blog posts published and promoted daily) so it’s no wonder we’ve evolved into time-poor, content-fatigued, and therefore skilled online scanners, who can determine within a
How to Write a Must-Read Blog Post in 2022 (the “Age of Content Overload”) + 7-Step Blog Post Writing Formula
Last updated January, 2022The first thing to do when you start writing a blog post – whether it’s long or short – is get straight to the point. Right now, for example, the last thing you want (as a busy reader) is a loooong intro about “why blog posts are
How to Use Segmentation to ‘Oomph Up’ Your Email Marketing (Even with Limited Data)
In Part #1 of this blog post – which was delivered in Email #6 of my 7-part subscriber-exclusive E-course on how to add instant oomph to your email marketing – I provided an actual demonstration (in situ!) of how emails can be customized to segments of your mailing list based
Why Content Creators Need to Up Their Game to Stand Out in a Crowded Online Landscape (+ 9 Ideas to Get Your Creative Juices Flowing)
Even in our pre-pandemic world, content marketing was already akin to a competitive sport, with brands navigating a saturated attention economy to attract and engage followers and convert them into new or repeat customers. But with COVID-19 forcing so many businesses to de-prioritize their brick-and-mortar stores and operate in a
How Blog Headlines Affect Dwell Time and Why it’s Super Important for Your Site’s SEO
When people search for something on Google, most of them don’t browse beyond the first few SERPs (Search Engine Results Pages), so if you’ve written a blog post precisely on that search topic but it isn’t ranked highly enough to make it into those first few pages, it won’t get
5 Types of content that hard-hit brands can create to stay relevant and strong in a global crisis
2020 has been a bitch of a year that no one anticipated would kill thousands, isolate hundreds of millions of people in their homes and cripple economies all over the globe. With many brands and businesses forced into survival mode, they’ve had to dig up their dusty, cobweb-covered ‘how to
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Why Leaving Negative Comments on Other People’s Posts Is Lame
I Think I’ve Cracked The Formula to Writing a Viral LinkedIn Post!
How Many Sale Emails Does It Take to Screw an Inbox?
