Email Marketing Archives

How Many Sale Emails Does It Take to Screw an Inbox?

3 November 2021

One of the biggest challenges for email marketers is to stand out in today’s typically overcrowded inbox, but if you’re a retailer whose ultimate mission in life is to maximize sales, then your challenge is even more daunting because you face competition from countless other retailers who are just as

R.I.P. Email Open Rate: Why Apple’s Mail Privacy Protection Update Will Be a Pain in the Butt, But Not a Death Blow for Email Marketers

1 September 2021

Since Apple’s announcement about the introduction of Mail Privacy Protection (MPP), effectively heralding the gradual (but impending) demise of the Open Rate, one of the most widely used metrics by Email Marketers to evaluate campaign performance – the marketing industry has been abuzz with predictions on how this development will

How to Use Segmentation to ‘Oomph Up’ Your Email Marketing (Even with Limited Data)

16 July 2021

In Part #1 of this blog post – which was delivered in Email #6 of my 7-part subscriber-exclusive E-course on how to add instant oomph to your email marketing – I provided an actual demonstration (in situ!) of how emails can be customized to segments of your mailing list based

Hey, I'm Noya

I’m a marketer and copywriter based in Sydney, Australia. I’m all about creating standout content that helps businesses grow.

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