Add some instant ‘oomph’ to your emails with my FREE 7-part Email Marketing E-course
WHY EMAIL MARKETING IS SO CHALLENGING (IN A NUTSHELL).
If you’re currently sending some sort of newsletter, then you’re one of millions of businesses, marketers or solopreneurs hoping to either engage their subscribers with content or sell them something. And if you consider that most people who subscribe to a newsletter most likely subscribed to more than one – and are consequently increasingly discerning about what type of content is (or isn’t) worthy of their attention – your challenge of not only getting your subscribers to open your emails but also develop a genuine loyalty to your brand, is nothing short of epic.
SOMETIMES, EVEN JUST A FEW NUGGETS OF WISDOM CAN HELP YOU ‘UP YOUR GAME’ RIGHT AWAY.
Whether you’re a total newbie or a seasoned pro, there’s a lot to learn about Email Marketing because the world of email is constantly evolving. In fact, if you google “email marketing” you’ll get over 3 billion results, which may not faze folks who have both the time and patience to sift through an endless ocean of repetitive and often outdated articles, just to fish out the truly good ones.
But if you’re as time-poor and results-driven as most marketers and business owners are these days, sometimes even just a fresh perspective and a few QUICK nuggets of wisdom or inspiration can make a huge difference to your email marketing efforts. Some may already be familiar, and some may be a delightful revelation, but the point is…
This 7-part E-course isn’t designed to teach you ‘the whole shebang’ (because you really can’t fit a whole shebang into just 7 emails), but it will hopefully deliver a few useful tidbits you can apply to your email program right away for some immediate extra ‘oomph’.
AND IN CASE YOU’RE SCRATCHING YOUR HEAD ABOUT SOME OF THE ‘HIGHLY TECHNICAL’ TERMS I’VE USED ON THIS PAGE SO FAR, HERE’S A QUICK GLOSSARY:
- OOMPH: “Power, strength, or energetic activity” (Cambridge Dictionary)
- NUGGET OF WISDOM: “Something that a person has said or written that is very true or very wise. Also, a small roughly shaped piece, especially of gold, or deep-fried crumbed chicken.”
- TIDBIT: “A small piece of interesting information, or a small dish of pleasant-tasting food” (Cambridge Dictionary)
- THE WHOLE SHEBANG: “The whole of something, including everything that is connected with it” (Cambridge Dictionary)
WHAT YOU’LL LEARN IN THIS 7-PART E-COURSE
Each of the emails in this fun 7-part series includes either a lesson “in situ” (that means the lesson is demonstrated in the email itself) or a nugget of wisdom or inspiration that you might want to apply in your own emails to give it some added oomph.
Email #1: Why Welcome Emails are so important and how to nail them like a pro
Email #2: Why it’s crucial to nail your subject line EVERY SINGLE TIME.
Email #3: The importance of visual appeal (emails aren’t just about the words!)
Email #4: Why personality in your emails goes a long, loooong way.
Email #5: How to add value to your emails and keep subscribers coming back for more.
Email #6: What is segmentation and how it separates email novices from the pros.
Email #7: Why Email Analytics are sexier than you think and how to use them to optimize your emails for greater success.
HOW MUCH WILL IT COST?
Zip. Nothin’. Nada. A big fat $0.
This E-course is my way of saying ‘Thank You’ for joining my mailing list, so you get these seven nuggets of email marketing wisdom – absolutely FREE.
READY TO START OOMPHING YOUR EMAILS?
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This E-course is sent automatically when you subscribe to my newsletter, so if you’ve already subscribed before, there’s no point to sign up again below.
And if you’re wondering what you can expect from my newsletter – I share new blog posts, E-books or videos I’ve published, as well as some of my thoughts on whatever’s irking or inspiring me enough to want to share it with the world. I don’t have a set newsletter schedule so you’ll only hear from me ‘from time to time’. And FYI, I’m committed to maintaining your privacy, so I’ll never share any of your details with anyone else.
And if you’re wondering what you can expect from my newsletter – I share new blog posts, E-books or videos I’ve published, as well as some of my thoughts on whatever’s irking or inspiring me enough to want to share it with the world. I don’t have a set newsletter schedule so you’ll only hear from me ‘from time to time’. And FYI, I’m committed to maintaining your privacy, so I’ll never share any of your details with anyone else.
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"How to add instant oomph to your email marketing"
Remember: If you’ve already subscribed to my newsletter, there’s no need to fill out the form below.
You get the E-course when you subscribe to my newsletter anyway and it’s a ‘one time’ thing, so there’s no point to subscribe again. The form below is meant for folks who haven’t subscribed yet.
** Wondering why I’m asking for your favourite colour? **
Well I don’t want to spoil the surprise, but I can tell you that it will make sense in email #6 of this 7-part E-course (it’s the lesson on email segmentation 😉 )
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