12 Tips for Writing FOMO Headlines Your Readers WON'T Be Sorry They Clicked On [E-book]
Overwhelmed by too much content online? Who isn’t!
The internet is a gargantuan smorgasbord that feeds us infinite content choices 24/7 – including millions of blog posts published and promoted daily – so it’s no wonder we’ve evolved into time-poor, content-fatigued, and therefore skilled online scanners, who can determine within a split second whether we want to click on something or not.
As we browse the web, social channels and our inboxes in ‘scanning mode’,
there are usually two key things that
convince us (or fail to convince us) to click on an item of content: The feature image (which I’ve written about here) or a headline.
For the millions of publishers, bloggers and brands competing against each other in an ongoing battle for our limited attention, the challenge isn’t to attract just any random passers-by (especially in the case of paid promotions), but carefully targeted audiences they particularly want to reach.
So in an era where online content must be distilled into purposeful, single-sentence promos that compel fussy online scanners to screech to a halt and click –
The headline is EVERYTHING!
In this E-book (based on this blog post and also available as a video) – I talk about why it’s so important to nail your headlines (every single time!) and share 12 techniques I use to write FOMO headlines readers won’t be sorry they clicked on.
Download the E-book
"How to write FOMO headlines your readers WON'T be sorry they clicked on"
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If you haven’t already subscribed to my newsletter, downloading this E-book will automatically add you to my mailing list (don’t worry, you can unsubscribe if my emails aren’t your cup of tea) which means you’ll also receive my FREE 7-part subscriber-exclusive E-course on “how to add ‘oomph’ to your marketing emails” (you’re welcome!). The ‘favourite colour’ thing will make sense in email #6 😉
FYI: If you’ve already subscribed to my newsletter in the past, you won’t receive the E-course again, just the E-book.
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