The simple truth is that some posts are better than others. Some topics excite, or move us, or rile us up more than others. And sometimes, when we’re immersed in what we’re reading, we’re swept away by feelings that range from “Right on! I’m so with you on this” or “This
If you’ve read the stat in the headline and thought “Hang on a minute, I DO care about sources being provided! That stat sounds fishy” – you’re right (congratulations, your “that-sounds-fishy” radar is working beautifully!).But here’s the thing (and it’s the whole premise for this post): Despite that stat being
Overwhelmed by too much content online? Who isn’t! The internet is now a gargantuan smorgasbord that feeds us infinite content choices 24/7 (including millions of blog posts published and promoted daily) so it’s no wonder we’ve evolved into time-poor, content-fatigued, and therefore skilled online scanners, who can determine within a
Last updated January, 2022The first thing to do when you start writing a blog post – whether it’s long or short – is get straight to the point. Right now, for example, the last thing you want (as a busy reader) is a loooong intro about “why blog posts are
Even in our pre-pandemic world, content marketing was already akin to a competitive sport, with brands navigating a saturated attention economy to attract and engage followers and convert them into new or repeat customers. But with COVID-19 forcing so many businesses to de-prioritize their brick-and-mortar stores and operate in a
When people search for something on Google, most of them don’t browse beyond the first few SERPs (Search Engine Results Pages), so if you’ve written a blog post precisely on that search topic but it isn’t ranked highly enough to make it into those first few pages, it won’t get
2020 has been a bitch of a year that no one anticipated would kill thousands, isolate hundreds of millions of people in their homes and cripple economies all over the globe. With many brands and businesses forced into survival mode, they’ve had to dig up their dusty, cobweb-covered ‘how to
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