Open Rate Archives – Noya Lizor

R.I.P. Email Open Rate: Why Apple’s Mail Privacy Protection Update Will Be a Pain in the Butt, But Not a Death Blow for Email Marketers

1 September 2021

Since Apple’s announcement about the introduction of Mail Privacy Protection (MPP), effectively heralding the gradual (but impending) demise of the Open Rate, one of the most widely used metrics by Email Marketers to evaluate campaign performance – the marketing industry has been abuzz with predictions on how this development will

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I’m a marketer and copywriter based in Sydney, Australia. I’m all about creating standout content that helps businesses grow.

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