Hey! Thanks for stopping by. Can I get you some copy?
If you answered ‘Yes’ to any of the questions above, you’re in the right place. Here’s why:
- Branding: Finetune your brand’s story, sharpen your business messaging and tone of voice to create a clear, unique and memorable brand identity.
- Website Copywriting: Create engaging website copy that showcases what your company does in a way that ‘wows’ the target audience, boosts conversions of potential customers and provides a seamless user experience for existing customers.
- Content Writing: Blog posts, feature articles, case studies and Lead Magnets/E-books (one of my specialties!) – designed to position you brand as an authority in its niche, by informing, entertaining and providing value to readers so that they keep coming back for more.
- Conversion Copywriting: Write persuasive sales copy, landing pages, ads and emails that compel readers into action.
Go on. I bet it’ll be the beginning of a beautiful copylationship.
1. As a first step, you fill out the Inquiry Form to give me a basic understanding of who you are, what your company does, what sort of copy you need me to write, what your budget is and what sort of turnaround (time frame) is required for the job. The more information you can provide, the easier it will be for me to determine whether I’m able to deliver your project within the required time frame given my existing commitments.
If I don’t think I’m able to deliver the project within your specified time frame or because your specified budget won’t cover the scope of work I anticipate will be applicable for your requirements, I may be able to suggest an alternative solution that suits your turnaround time and budget. Either way, I’ll let you know.
If I feel I can deliver the project within your budget and time frame (even if they require a little tweaking) I’ll be in touch to find out more so we can get the show on the road.
2. Next, I’ll get you to fill out a Project Brief. This will tell me in a lot more detail exactly what your requirements are, which will help me estimate the Scope of Work and prepare a quote for the project. Typically I also like to schedule a chat to discuss it further, either face-to-face (if you’re in Sydney) or screen-to-screen if that makes more sense – just to triple-check that neither of us are weirdo psychopaths and to make sure we’re both on the same page 😊.
3. I’ll send you an updated version of the Project Brief based on our discussion which will also include anticipated delivery milestones (e.g. delivery dates for first draft, your feedback, further revision, approval, and delivery of final draft) and a price quotation for the project. After we’ve ironed out the Brief together and you’ve approved the quote…
4. I’ll send you my Services Agreement, which includes all of the ‘official’ mumbo-jumbo about my terms of service and payment. Once you’ve signed it and paid the relevant Engagement Fee to secure your booking, that’s when the fun starts! Well, for me, anyway.
5. I work my magic to write whatever it is you need me to write and submit the various drafts for your review as per the project milestones indicated in the Project Brief. You have a role to play here too, by the way, which is to provide feedback/approval by the dates indicated – to make sure the final product can be delivered by the originally agreed deadline.
6. I deliver the final product to you and we both break into an enthusiastic duet of I’ve Had the Time of My Life.
1. I charge a fixed price per project so once we’ve locked in the Project Brief (i.e. your requirements), you’ll know right from the beginning how much the whole thing will cost.
2. My quote typically includes:
- Time allocated to briefing / meeting / discussing the project with you via phone / Skype / Zoom / etc.
- Any research that may be required for me to be able to write knowledgeably about the topic.
- Copywriting for the agreed number of pages/elements required.
- If relevant to the project – creation and delivery of graphical elements.
- Two rounds of revisions.
My rates are towards the upper-end of the copywriting spectrum, because what you get in return is copy written by someone with a career that’s spanned over 20 years in advertising, publishing, sales, and marketing. During that time, I have worked with a wide variety of brands from small startups to large corporates, so what you’re paying for if you choose to work with me – is the benefit of my experience.
Also, thanks to a background both as a Creative in advertising agencies and also in Sales & Business Development (in a variety of industries) – I’m uniquely qualified to tackle projects with an approach that’s both creative and business-minded. So in choosing to work with me you’re hiring someone who’s focused not only on delighting and engaging readers, but also on the business goals behind creating the content in the first place.
In short, I’m copper (watch this video ⇩ and it’ll make sense 😉).
It’s because in UK English (which also applies in Australia), we spell words like ‘colour, behaviour, favourite’ etc. – with an ‘ou’, while in American English, the ‘u’ is dropped, so the words are spelled ‘color, behavior, favorite’ etc. If you’re curious to know why, check out this post by Grammar Girl’s Mignon Fogarty.
By default, I write using UK English, but I have also written using US English in the past, so if you prefer US English, that’s totally fine.
Look, I do love a beautifully moist banana muffin (especially when it’s right out of the oven), any kind of berry muffin, and obviously chocolate (duh!). But if you really forced me to choose, it’d have to be Apple (the chunky kind, preferably with a hint of cinnamon).
Having said that, I once had a Vanilla Crumble muffin. I can’t remember if I was dreaming it or if it was somewhere real, but it was hands down the best muffin I’ve ever eaten.